POLITICAL ADVERTISING
Maximize Your Political Platform.
Expand Your Voter Reach.
Take your digital strategy to the polls and reach target voters via Native Ads — engaging audiences in content consumption mode across the largest, most trusted online network in the U.S.
Access 88% of the nation — greater scale than Facebook.
Control your campaign narrative via advanced, interest-based targeting.
Lift sentiment with Native Ad experiences — 31% more trust than Social.
Maximize Your Voter Reach.
Take your digital strategy to the polls and reach target voters via Native Ads — across the largest, most trusted online network in the U.S.
Access 88% of the nation — greater scale than Facebook.
Control your campaign narrative via advanced, interest-based targeting.
Lift sentiment with Native Ad experiences — 31% more trust than Social.
Select Your Political Strategy
Impact of Giving.
FUNDRAISING & LIST-BUILDING
For this type of value exchange, audience quality is everything. And that quality is easily attainable with Outbrain given our high-impact placements across premium media and news sites.
Target Lookalike Audiences based on your existing CRMs.
Auto-optimize your ads for conversions, beyond signup.
Focus on new name and donor acquisition utilizing 1st party data.
POLITICAL ADVERTISING
From Persuasion to the Ballot.
PERSUASION
With the largest digital audience reach in the U.S, you can amplify your candidate’s exposure, down to DMA and Zip Code.
Utilize first and third-party data — buying direct or programmatic.
Maximize voter engagement via Video — short and long-form.
Influence voter sentiment with positive press and policy-related content.
Think Beyond Registration.
VOTER REGISTRATION
On average, over 36% of the U.S. population isn’t registered — that’s over 100 million people. So, garner registrations to maximize your election chances.
Auto-optimize your ads for conversions, only paying for clicks.
Diversify beyond Facebook’s ad limitations.
Access the largest Spanish-speaking population on the Open Web.
Success Spotlight
Top Political Organization Secures New Followers and Donations
Goal:
Build Email Supporter Lists and Obtain Party Donations
38%
Lower CPL vs. Goal
62%
Lower CPL,
Mobile via Lookalikes
1 Day
Conversion Time
3 Reasons to Turn to Native
88%
Reach & Scale
REASON ONE
of U.S. Population, Largest Network
97%
More Pageviews than Social
2x
Higher Engagement Value
31%
Higher Trust For Native Ads vs. Social
Brand-Safety
Fact-Checking & Strict Ad Guidelines
Premium
Partners
Exclusive Placements On Top News Sites in U.S.
REASON TWO
Trust & Stability
DMA & Zip
Niche Audiences, Down to Zip Code
Language
Largest Spanish-Speaking Audience in the U.S.
1st Party
Utilize Existing CRM Data, Inclusion & Exclusion
REASON THREE
Advanced Targeting
Performance Tools Built to Gain the Vote
Interest Targeting
Unique interest-based data set to deliver relevant, compelling content.
1st and 3rd Party Targeting
Targeting based on your own audience data, or attributes through our direct partners such as LiveRamp.
Lookalike Audiences
New, high-converting supporters similar to your existing supporters.
Bid Strategy
Auto-optimized campaigns via dynamic CPC to drive conversions.
Native Video
Formats
High-impact, video placements
—
opt-in and outstream — that’ll heighten storytelling, at scale.
Geo + Zip Code Targeting
Engage your target voters by homing in on State, DMA, and Zip Code.
Choose Outbrain as Your Digital Running Mate
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