POLITICAL ADVERTISING

 Maximize Your Political Platform. 
 Expand Your Voter Reach. 

Take your digital strategy to the polls and reach target voters via Native Ads — engaging audiences in content consumption mode across the largest, most trusted online network in the U.S.

Let's Talk Politics

Access 88% of the nation — greater scale than Facebook.

Control your campaign narrative via advanced, interest-based targeting.

Lift sentiment with Native Ad experiences — 31% more trust than Social.

Maximize Your Voter Reach.

Take your digital strategy to the polls and reach target voters via Native Ads — across the largest, most trusted online network in the U.S.

Access 88% of the nation — greater scale than Facebook.

Control your campaign narrative via advanced, interest-based targeting.

Lift sentiment with Native Ad experiences — 31% more trust than Social.

Select Your Political Strategy

Persuasion

 Voter 
 Registration 

 Fundraising &  List-Building 

 Persuasion 

 Voter 

 Registration 

 Fundraising & 
 List-Building 

Impact of Giving.

FUNDRAISING & LIST-BUILDING

For this type of value exchange, audience quality is everything. And that quality is easily attainable with Outbrain given our high-impact placements across premium media and news sites.

Boost Sign-Ups

Target Lookalike Audiences based on your existing CRMs.

Auto-optimize your ads for conversions, beyond signup.

Focus on new name and donor acquisition utilizing 1st party data.

POLITICAL ADVERTISING

From Persuasion to the Ballot.

PERSUASION

With the largest digital audience reach in the U.S, you can amplify your candidate’s exposure, down to DMA and Zip Code.

Utilize first and third-party data — buying direct or programmatic.

Maximize voter engagement via Video — short and long-form.

Influence voter sentiment with positive press and policy-related content.

Gain the Vote

Think Beyond Registration.

VOTER REGISTRATION

On average, over 36% of the U.S. population isn’t registered — that’s over 100 million people. So, garner registrations to maximize your election chances.

Auto-optimize your ads for conversions, only paying for clicks.

Diversify beyond Facebook’s ad limitations.

Access the largest Spanish-speaking population on the Open Web.

Maximize Registrations

Success Spotlight

Top Political Organization Secures New Followers and Donations

Goal:

Build Email Supporter Lists and Obtain 
Party Donations

38%

Lower CPL vs. Goal

62%

Lower CPL,
Mobile via Lookalikes

1 Day

Conversion Time

3 Reasons to Turn to Native

88%

Reach & Scale

REASON ONE

of U.S. Population,
Largest Network

97%

More Pageviews than Social

2x

Higher Engagement Value

31%

Higher Trust For Native Ads vs. Social

Brand-Safety

Fact-Checking & Strict Ad Guidelines

Premium
Partners

Exclusive Placements On Top News Sites in U.S.

REASON TWO

Trust & Stability

DMA & Zip

Niche Audiences, Down to Zip Code

Language

Largest Spanish-Speaking Audience in the U.S.

1st Party

Utilize Existing CRM Data, Inclusion & Exclusion

REASON THREE

Advanced Targeting

Performance Tools Built to Gain the Vote

Interest Targeting

Unique interest-based data set to deliver relevant, compelling content.

1st and 3rd Party Targeting

Targeting based on your own audience data, or attributes through our direct partners such as LiveRamp.

Lookalike Audiences

New, high-converting supporters similar to your existing supporters.

Bid Strategy

Auto-optimized campaigns via dynamic CPC to drive conversions.

Native Video
Formats

High-impact, video placements 
— 
opt-in and outstream — that’ll heighten storytelling, at scale.

Geo + Zip Code Targeting

Engage your target voters 
by homing in on State, DMA, 
and Zip Code.

Choose Outbrain as Your Digital Running Mate

Copyright © 2020 Outbrain Inc. All rights reserved. Outbrain is a trademark of Outbrain Inc.

 05 days 03 hrs 02 mins 10 secs 

Time left

PersuasionVoter RegistrationFundraising & List-BuildingPerformance ToolsWhy Native