User loyalty is the new bottom line.
Introducing
Sphere by Outbrain
A new, invitation-only, premium-publisher platform for quality audience development, user engagement and revenue.
Lifetime Value (LTV) = RPM X Engagement
With Sphere, Outbrain will be utilizing a new algorithm that puts the focus on the user by encouraging deeper engagement with content to fuel higher-quality visits and more page views.
Why Participate:
New source of revenue
High-quality, brand-safe, highly-relevant content recommendations
Emphasis on the user experience
Audience development that diversifies away from Facebook
How It Works:
Every publisher in the Sphere network opens their organic/recirculation units to recommended stories from other participating publishers.
Mock for illustrative purposes only
Pricing
An innovative new business model that perfectly aligns the publisher and Outbrain with users’ long term engagement.
$0.015 /click*
Universal CPC – The most affordable price for the highest quality audience development
100% Rev-Share
Publisher keeps 100% of the revenue on all outbound clicks from its sites
1.
User clicks from one publisher to another
"Click CPC" is paid on the first click
2.
"Engagement CPC" is paid only if the user moves beyond the first page
3.
Loyal, engaged audience owned at no additional cost
4.
*Universal CPC might be adjusted in the future
100% rev-share
Audience Dev cost = 1.5c – 3c max
Getting Started
Budget cap
No dev work needed
Simple, 1-page agreement
Opt-out at any time
We'll flip the switch on when you're ready.
Publisher can set a max monthly budget cap.
Sphere by Outbrain
User loyalty is the new bottom line.
Copyright © 2018 Outbrain Inc. All rights reserved. Outbrain is a trademark of Outbrain Inc.
User loyalty is the bottom line.
Introducing
Sphere by Outbrain
A new, invitation-only, premium-publisher platform for quality audience development, user engagement and revenue.
Lifetime Value (LTV)
= RPM X Engagement
With Sphere, Outbrain will be utilizing a new algorithm that puts the focus on the user by encouraging deeper engagement with content to fuel higher-quality visits and more page views.
Mock for illustrative purposes only
Why Participate:
New sources of revenue
High-quality, brand-safe, highly-relevant content recommendations
Emphasis on the user experience
Audience development that diversifies away from Facebook
How It Works:
Every publisher in the Sphere network opens their organic/recirculation units to recommended stories from other participating publishers.
Pricing
An innovative new business model that perfectly aligns the publisher and Outbrain with the users' long term engagement.
$0.015 /click*
Universal CPC - The most affordable price for the highest quality audience development.
*Universal CPC might be adjusted in the future
100% Rev-Share
Publisher keeps 100% of the revenue on all outbound clicks from its sites.
100% rev-share
User clicks from one publisher to another
1.
2.
"Click CPC" is paid on the first click
"Engagement CPC" is paid only if the user moves beyond the first page
3.
Loyal, engaged audience owned at no additional cost
4.
Audience Dev cost = 1.5c - 3c max
Getting Started
Simple, 1-page agreement
No dev work needed
We'll flip the switch on when you're ready.
Publisher can set a max monthly budget cap
Budget cap
Opt-out at any time
User loyalty is the bottom line.
Sphere by Outbrain
Product Mock
Sphere by Outbrain Logo
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