The Power of Native

Consumer Research Study by Outbrain & Lumen

An in-depth study on the impact of native advertising format vs Social and Display. 

The study covers the following: 

Environments

Seasonal impact

Perceptions

The halo effect of Premium Publishers.

How consumers perceive Native Recommendations vs other ad formats across key metrics such as trust, understandability, and driving purchase intent.

Consumer purchasing behaviours during prime online sales periods such as Black Friday.

Download the Full Report

Key findings

+62%

Native recommendations are 62% easier to understand vs display

+44%

Ads shown on premium news sites are 44% more likely to be trusted vs on social sites

+27%

Native recommendations are 27% more trusted than social ads

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Consumer Research Study by Outbrain & Lumen

The Power of Native

An in-depth study on the impact of native advertising format vs Social and Display. 

The study covers the following:

Environments

The halo effect of Premium Publishers.

Seasonal impact

Consumer purchasing behaviours during prime online sales periods such as Black Friday.

Perceptions

How consumers perceive Native Recommendations vs other ad formats across key metrics such as trust, understandability, and driving purchase intent.

Download the ReportDownload the Report

+44%

Ads shown on premium news sites are 44% more likely to be trusted vs on social sites

+27%

Native recommendations are 27% more trusted than social ads

+62%

Native recommendations are 62% easier to understand vs display

Key findings

Download the Report