Consumer Research Study by Outbrain & Lumen
An in-depth study on the impact of native advertising format vs Social and Display.
The study covers the following:
Environments
Seasonal impact
Perceptions
The halo effect of Premium Publishers.
How consumers perceive Native Recommendations vs other ad formats across key metrics such as trust, understandability, and driving purchase intent.
Consumer purchasing behaviours during prime online sales periods such as Black Friday.
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+62%
Native recommendations are 62% easier to understand vs display
+44%
Ads shown on premium news sites are 44% more likely to be trusted vs on social sites
+27%
Native recommendations are 27% more trusted than social ads
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Consumer Research Study by Outbrain & Lumen
An in-depth study on the impact of native advertising format vs Social and Display.
The study covers the following:
Environments
The halo effect of Premium Publishers.
Seasonal impact
Consumer purchasing behaviours during prime online sales periods such as Black Friday.
Perceptions
How consumers perceive Native Recommendations vs other ad formats across key metrics such as trust, understandability, and driving purchase intent.
+44%
Ads shown on premium news sites are 44% more likely to be trusted vs on social sites
+27%
Native recommendations are 27% more trusted than social ads
+62%
Native recommendations are 62% easier to understand vs display