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Become a Native 
Advertising Expert

After countless successful Outbrain Academies across the globe, we decided to put together all of our knowledge and expertise in a world-class, on-demand program. Become a certified Native Advertising Expert at your own pace and convenience.

See what fellow marketers have said 
about the Outbrain Academy program:

Ready to Get Started?

Ready to fast track
your marketing skills?

It's exciting to see how the training supports a holistic planning approach and unselfishly educates on 
Native as a channel.

I would recommend this 
training to all marketing 
folks at all levels. 

Brilliant module on 
advanced strategies for 
native advertising.

An essential primer to refer to for creating impactful and activation-driven digital marketing campaigns.

Become a Native 
Advertising Expert

Ready to fast track
your marketing skills?

Join our Outbrain Academy to become a certified
Native Advertising Expert.

It's exciting to see how the training supports a holistic planning approach and unselfishly educates on 
Native as a channel.

I would recommend this training to all marketing 
folks at all levels.

An essential primer to refer to for creating impactful and activation-driven digital marketing campaigns

Brilliant module on advanced strategies for native advertising.

Ready to Get Started?

Enroll Now!

See what other fellow marketers have said 
about the Outbrain Academy program:

Enroll Now!

Join our Outbrain Academy to become a certified
Native Advertising Expert.

In the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. You'll learn about Native Advertising on the open web, the benefits of diversifying your media mix, and the best practices to craft your creatives and boost campaign performance.

Enroll Now!

After countless successful Outbrain Academies across the globe, we decided to put together all of our knowledge and expertise in a world-class, on-demand program. Become a certified Native Advertising Expert at your own pace and convenience.

In the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. You'll learn about Native Advertising on the open web, the benefits of diversifying your media mix, and the best practices to craft your creatives and boost campaign performance.

 

Native Advertising Strategy Expert

Course Details

Specifically tailored to media planners and buyers, you will learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens of Search and Social.

Learn how the evolution of Native Advertising led to new formats suitable for campaign goals and KPIs at any stage of the funnel, and which solutions to choose to achieve the best results. You will gain knowledge on best practices for creatives, and how to effectively target and buy Native Advertising.

Native Advertising 
Strategy Expert

Specifically tailored to media planners and buyers, you’ll learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens. 

Join your trainer for an overview on how Native Advertising has evolved with an update on the latest formats to achieve your campaign KPIs. You’ll get tips and best practices on creatives, targeting and buying native advertising, as well as an intro to Native Programmatic.

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THE POWER OF NATIVE ADVERTISING

Who should take the course?

This course is suitable for both beginners and advanced digital media planners and buyers as well as marketing professionals interested in integrating Native Advertising in their marketing plan. We'll give you the concepts, tools, and best practices you need to get the best results.

Introduction

Module 1 – The Native Advertising Revolution

Module 2 – Smartly Diversify your Media Mix

Module 3 – The Best Solution by KPI

Module 4 – Creatives for Success

Module 5 – Advanced Native Advertising Strategies

Module 6 – Outbrain 101

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Courses Available

UNLOCKING PERFORMANCE WITH NATIVE

Who should take the course?

This course fits media planners, buyers, and marketing professionals familiar with digital platforms who are seeking new ways to boost campaign performance. We’ll talk about the different KPIs, latest formats, and innovative tools that enable Native Advertising to be a strong driver of your business growth.

Introduction

Module 1 – Beyond Cookies

Module 2 – Expanding Your Performance with Native

Module 3 – Performance Solutions for your business

Module 4 – Best Recommendations for Performance Campaigns

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Enroll Now!