Copyright © 2021 Outbrain Inc. All rights reserved. Outbrain is a trademark of Outbrain Inc.
Become a Native Advertising Expert
After countless successful Outbrain Academies across the globe, we decided to put together all of our knowledge and expertise in a world-class, on-demand program. Become a certified Native Advertising Expert at your own pace and convenience.
See what fellow marketers have said about the Outbrain Academy program:
Ready to Get Started?
Ready to fast track
your marketing skills?
It's exciting to see how the training supports a holistic planning approach and unselfishly educates on
Native as a channel.
I would recommend this
training to all marketing
folks at all levels.
Brilliant module on
advanced strategies for
native advertising.
An essential primer to refer to for creating impactful and activation-driven digital marketing campaigns.
Become a Native Advertising Expert
Ready to fast track
your marketing skills?
Join our Outbrain Academy to become a certified
Native Advertising Expert.
It's exciting to see how the training supports a holistic planning approach and unselfishly educates on
Native as a channel.
I would recommend this training to all marketing
folks at all levels.
An essential primer to refer to for creating impactful and activation-driven digital marketing campaigns
Brilliant module on advanced strategies for native advertising.
Ready to Get Started?
See what other fellow marketers have said about the Outbrain Academy program:
Join our Outbrain Academy to become a certified
Native Advertising Expert.
In the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. You'll learn about Native Advertising on the open web, the benefits of diversifying your media mix, and the best practices to craft your creatives and boost campaign performance.
After countless successful Outbrain Academies across the globe, we decided to put together all of our knowledge and expertise in a world-class, on-demand program. Become a certified Native Advertising Expert at your own pace and convenience.
In the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. You'll learn about Native Advertising on the open web, the benefits of diversifying your media mix, and the best practices to craft your creatives and boost campaign performance.
Native Advertising Strategy Expert
Course Details
Specifically tailored to media planners and buyers, you will learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens of Search and Social.
Learn how the evolution of Native Advertising led to new formats suitable for campaign goals and KPIs at any stage of the funnel, and which solutions to choose to achieve the best results. You will gain knowledge on best practices for creatives, and how to effectively target and buy Native Advertising.
Native Advertising
Strategy Expert
Specifically tailored to media planners and buyers, you’ll learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens.
Join your trainer for an overview on how Native Advertising has evolved with an update on the latest formats to achieve your campaign KPIs. You’ll get tips and best practices on creatives, targeting and buying native advertising, as well as an intro to Native Programmatic.
Your data will be processed according to our Privacy Policy
THE POWER OF NATIVE ADVERTISING
Who should take the course?
This course is suitable for both beginners and advanced digital media planners and buyers as well as marketing professionals interested in integrating Native Advertising in their marketing plan. We'll give you the concepts, tools, and best practices you need to get the best results.
Introduction
Module 1 – The Native Advertising Revolution
Module 2 – Smartly Diversify your Media Mix
Module 3 – The Best Solution by KPI
Module 4 – Creatives for Success
Module 5 – Advanced Native Advertising Strategies
Module 6 – Outbrain 101
Courses Available
UNLOCKING PERFORMANCE WITH NATIVE
Who should take the course?
This course fits media planners, buyers, and marketing professionals familiar with digital platforms who are seeking new ways to boost campaign performance. We’ll talk about the different KPIs, latest formats, and innovative tools that enable Native Advertising to be a strong driver of your business growth.
Introduction
Module 1 – Beyond Cookies
Module 2 – Expanding Your Performance with Native
Module 3 – Performance Solutions for your business
Module 4 – Best Recommendations for Performance Campaigns