What are you going to learn?

At the completion of this course, you'll understand how to define Native Advertising and why it became such a popular advertising choice; the importance of diversifying outside the walled gardens and why a trusted environment is key to brand success. You'll know about the latest Native Advertising formats and how to appropriately leverage them to meet your campaign goals at any stage of the funnel. Additionally, you will be empowered with key insights and best practices to effectively target and buy Native Advertising.