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Become a Native 
Advertising Expert

After countless successful Outbrain Academies across the globe, we are officially launching our training program on-demand so that you can learn at your own pace and at your own convenience.

Hear From Your Trainer

Your Instructor

As Commercial Director, Faye is responsible for all of Outbrain's advertiser business in Northern Europe. Since joining the team in 2015, Faye has been instrumental in growing the market. With 10+ years of industry experience, Faye is an effective leader who provides a strategic vision for her team while delivering concrete business results.

Modules

+ Introduction

Module 1 – The Native Advertising Revolution

+ Module 2 – Smartly Diversify your Media Mix

Module 3 – The Best Solution by KPI

+ Module 4 – Creatives for Success

+ Module 5 – Advanced Native Advertising Strategies

+ Module 6 – Outbrain 101

Who should take the course?

This course is suitable for both beginners and advanced digital media planners and buyers as well as marketing professionals interested in integrating Native Advertising in their marketing plan. We’ll give you the concepts, tools, and best practices you need to get the best results.

See what other Alumnus have said 
about the Outbrain Academy program:

Ready to Get Started?

Faye Liddle-Moore

Commercial Director,
Northern Europe

Ready to fast track
your marketing skills?

It's exciting to see how the training supports a holistic planning approach and unselfishly educates on 
Native as a channel.

I would recommend this 
training to all marketing 
folks at all levels. 

Brilliant module on 
advanced strategies for 
native advertising.

An essential primer to refer to for creating impactful and activation-driven digital marketing campaigns.

Become a Native 
Advertising Expert

Ready to fast track
your marketing skills?

Join our Outbrain Academy to become a certified
Native Advertising Strategy Expert.

Hear From 
Your Trainer

Specifically tailored to media planners and buyers, you’ll learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens. 

Join your trainer for an overview on how Native Advertising has evolved with an update on the latest formats to achieve your campaign KPIs. You’ll get tips and best practices on creatives, targeting and buying native advertising, as well as an intro to Native Programmatic.

Modules

It's exciting to see how the training supports a holistic planning approach and unselfishly educates on 
Native as a channel.

I would recommend this training to all marketing 
folks at all levels.

An essential primer to refer to for creating impactful and activation-driven digital marketing campaigns

Brilliant module on advanced strategies for native advertising.

Ready to Get Started?


Introduction


Module 1 – The Native 
Advertising Revolution


Module 2 – Smartly Diversify 
your Media Mix


Module 3 – The Best 
Solution by KPI


Module 4 – Creatives 
for Success

+ 
Module 5 – Advanced Native Advertising Strategies


Module 6 – Outbrain 101 
(optional)

Enroll Now!Enroll Now!

See what other Alumns have 
said 
about the Outbrain Academy program:

Enroll Now!Enroll Now!

Join our Outbrain Academy to become a certified
Native Advertising Strategy Expert.

At the completion of this course, you'll understand how to define Native Advertising and why it became such a popular advertising choice; the importance of diversifying outside the walled gardens and why a trusted environment is key to brand success. You'll know about the latest Native Advertising formats and how to appropriately leverage them to meet your campaign goals at any stage of the funnel. Additionally, you will be empowered with key insights and best practices to effectively target and buy Native Advertising.

Enroll Now!

After countless successful Outbrain Academies across the globe, we are officially launching our training program on-demand so that you can learn at your own pace and at your own convenience.

At the completion of this course, you'll understand how to define Native Advertising and why it became such a popular advertising choice; the importance of diversifying outside the walled gardens and why a trusted environment is key to brand success. You'll know about the latest Native Advertising formats and how to appropriately leverage them to meet your campaign goals at any stage of the funnel. Additionally, you will be empowered with key insights and best practices to effectively target and buy Native Advertising.

 

Native Advertising Strategy Expert

Course Details

Specifically tailored to media planners and buyers, you will learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens of Search and Social.

Learn how the evolution of Native Advertising led to new formats suitable for campaign goals and KPIs at any stage of the funnel, and which solutions to choose to achieve the best results. You will gain knowledge on best practices for creatives, and how to effectively target and buy Native Advertising.

Native Advertising 
Strategy Expert

Specifically tailored to media planners and buyers, you’ll learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens. 

Join your trainer for an overview on how Native Advertising has evolved with an update on the latest formats to achieve your campaign KPIs. You’ll get tips and best practices on creatives, targeting and buying native advertising, as well as an intro to Native Programmatic.

Enroll Now!Enroll Now!