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Become a Native Advertising Expert
After countless successful Outbrain Academies across the globe, we are officially launching our training program on-demand so that you can learn at your own pace and at your own convenience.
Native Advertising Strategy Expert
Course Details
Specifically tailored to media planners and buyers, you will learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens of Search and Social.
Learn how the evolution of Native Advertising led to new formats suitable for campaign goals and KPIs at any stage of the funnel, and which solutions to choose to achieve the best results. You will gain knowledge on best practices for creatives, and how to effectively target and buy Native Advertising.
Your Instructor
As Commercial Director, Faye is responsible for all of Outbrain's advertiser business in Northern Europe. Since joining the team in 2015, Faye has been instrumental in growing the market. With 10+ years of industry experience, Faye is an effective leader who provides a strategic vision for her team while delivering concrete business results.
Modules
+ Introduction
+ Module 1 – The Native Advertising Revolution
+ Module 2 – Smartly Diversify your Media Mix
+ Module 3 – The Best Solution by KPI
+ Module 4 – Creatives for Success
+ Module 5 – Advanced Native Advertising Strategies
+ Module 6 – Outbrain 101
Who should take the course?
This course is suitable for both beginners and advanced digital media planners and buyers as well as marketing professionals interested in integrating Native Advertising in their marketing plan. We’ll give you the concepts, tools, and best practices you need to get the best results.
See what other Alumnus have said about the Outbrain Academy program:
Ready to Get Started?
Faye Liddle-Moore
Commercial Director,
Northern Europe
Ready to fast track
your marketing skills?
I totally enjoyed it and it definitely improved my skills in campaign management via the Outbrain platform.
The presenters did a really great job, thank you!
Thank you so much, it was really interesting and insightful!
Congrats for the presentation, it was great and very clear.
It greatly helped!
Become a Native Advertising Expert
Ready to fast track
your marketing skills?
Join our Outbrain Academy to become a certified
Native Advertising Strategy Expert.
Native Advertising
Strategy Expert
Specifically tailored to media planners and buyers, you’ll learn which trends in digital marketing led to the rise of Native Advertising and why it is so important to diversify your media planning beyond the walled gardens.
Join your trainer for an overview on how Native Advertising has evolved with an update on the latest formats to achieve your campaign KPIs. You’ll get tips and best practices on creatives, targeting and buying native advertising, as well as an intro to Native Programmatic.
Modules
I totally enjoyed it and it definitely improved my skills in campaign management via the Outbrain platform.
The presenters did a really great job, thank you!
Thank you so much, it was really interesting and insightful!
Congrats for the presentation, it was great and very clear. It greatly helped!
Ready to Get Started?
+
Introduction
+
Module 1 – The Native
Advertising Revolution
+
Module 2 – Smartly Diversify
your Media Mix
+
Module 3 – The Best
Solution by KPI
+
Module 4 – Creatives
for Success
+
Module 5 – Advanced Native Advertising Strategies
+
Module 6 – Outbrain 101
(optional)
See what other Alumns have
said
about the Outbrain Academy program:
Join our Outbrain Academy to become a certified
Native Advertising Strategy Expert.
At the completion of this course, you'll understand how to define Native Advertising and why it became such a popular advertising choice; the importance of diversifying outside the walled gardens and why a trusted environment is key to brand success. You'll know about the latest Native Advertising formats and how to appropriately leverage them to meet your campaign goals at any stage of the funnel. Additionally, you will be empowered with key insights and best practices to effectively target and buy Native Advertising.
After countless successful Outbrain Academies across the globe, we are officially launching our training program on-demand so that you can learn at your own pace and at your own convenience.
At the completion of this course, you'll understand how to define Native Advertising and why it became such a popular advertising choice; the importance of diversifying outside the walled gardens and why a trusted environment is key to brand success. You'll know about the latest Native Advertising formats and how to appropriately leverage them to meet your campaign goals at any stage of the funnel. Additionally, you will be empowered with key insights and best practices to effectively target and buy Native Advertising.