Introducing Outbrain

We can predict what audiences will engage with based on data we derive from our deep partnerships with 80%
of the world’s premium publishers.

Outbrain Unveils
Users' Authentic Interests

On average, each person has 17 profiles online.
What people like or share does not necessarily reflect what they read or watch. For marketers, it’s crucial to address the disparity between what audiences claim to like and what they really like.

Our Targeting Solutions

Marketers can now leverage Outbrain's interest data and their target audience's authentic interests. This enables them to capture their attention and drive results at every stage of the customer journey.

Outbrain’s content discovery platform pioneered interest-led marketing! For 10 years, we have charted the genuine, private interests of audiences, powering  more than 275 billion personalized recommendations every month across 80% of the world’s top publishers.

Outbrain introduces the Outbrain Toolkit.

All your interest targeting solutions in one place.

We Can Tap Into Your
User's Authentic Interests

Financial Planning

DIY

Holiday Shopping

Dogs

Meditation Workshops

Ikea Hacks

Craft Coffee

Interior Design

Green Roofdecks

Send

Introducing Outbrain

On average, each person has
17 profiles online. What people like or share does not necessarily reflect what they read or watch.
For marketers, it’s crucial to address the disparity between what audiences claim to like and what 
they really like.

Outbrain introduces the Outbrain Toolkit.
All your interest targeting solutions in one place.

Outbrain’s content discovery platform pioneered interest-led marketing! For 10 years, we have charted the genuine, private interests of audiences, powering  more than 275 billion personalized recommendations every month across 80% of the world’s top publishers.

Marketers can now leverage Outbrain's interest data and their target audience's authentic interests. This enables them to capture their attention and drive results at every stage of the customer journey.

Interior
Design

Financial
Planning

Meditation
Workshops

Interest Targeting

Reach people based on the
topics that AUTHENTICALLY
interest them.

Lookalikes

Discover new audiences
and create a new pool
of users who resemble
your top customers.

Target users with relevant
sequential messaging to take
them through your brand's
customer journey.

Retargeting
Story Sequencing +
Custom Audiences

Target by Vertical.
For example, automotive
or finance.

Vertical Targeting

Extended
Demographic Targeting

Target by demographics.
For example, intent, behavior,
or use 3rd party data.

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