According to the research.....

VIEWABILITY

Advertising's biggest blindspot

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75% of consumers fail to recall brands from ads deemed "viewable" by the industry!  New research points to user experience as major factor influencing brand recall.
This white paper outlines the findings of research exploring the effectiveness of the current industry benchmark for viewability, as a key indicator of how well ad spend is working for brands.

Brand Recall 

Consumers broadly fail to recall brands from ads deemed “viewable”.

User Experience

User experience is a significant influence on consumers’ brand recall.

Environments

Brands must consider suitable environment, offer choice to engage and provide relevancy to ensure their ad spend goes further.

Performance marketers are hungry for a dynamic approach to better serve the needs of their target audiences.

That’s where this brainy guide comes in as the ultimate resource to help marketers accelerate audience engagement and supercharge performance, natively.

[Research] 

Viewability: Advertising's biggest blindspot 

Exploring the effectiveness of the current industry benchmark for viewability

EXPLORE THE FULL RESEARCH  
Download the free whitepaper

Findings from the research include…

Brand Recall

User Experience

Environments

[Research]