Make Healthy Strides
with Outbrain's Native Discovery
In the health industry, the path to a relationship between brand and consumer starts with education. With Outbrain, health marketers know the value of meaningful content in quality native placements doesn’t end with the first click.
Make Healthy Strides
with Outbrain's Native Discovery
Copyright © 2021 Outbrain Inc. All rights reserved. Outbrain is a trademark of Outbrain Inc.
Are you next?
average monthly installs
7,500
100%
better sales conversion vs social
52%
average viewing time
The most recognized global automotive brands use Outbrain’s Native Discovery platform to reach their most valuable and engaged consumers.
Are you next?
Insights
Health and wellness is a
$4.2 trillion industry, growing 2X as fast as the global economy.
74% of consumers are likely to respond to an ad that directs to further educational materials.
Discovery drives 86% higher pageviews per session than Search for health and wellness content.
Headlines that either capture attention with a tangible benefit, or encourage the user to discover more, performs the best.
Post-click data, such as Average Engaged Time, shows that users spend the most time discovering auto content through native exchanges like Outbrain, at nearly 100 seconds.
Interest in auto content slows down in the summer, but peaks in the autumn and winter.
Insights
Data From BrainPower
Consumers discover health content on pages relating to news, entertainment, sports, and other categories on premium sites, increasing the reach of your content for better visibility and engagement.
Conversions by Platform
Data From BrainPower
Discovery Referring Categories
Consumers discover health content on pages relating to news, entertainment, sports, and other categories on premium sites, increasing the reach of your content for better visibility and engagement.
The majority of health and wellness content is clicked and viewed on mobile.
Conversions by Platform
Pageviews & Bounce Rate Per Session
Discovery drives the most qualified audiences for health and wellness content in terms of pageviews and bounce rate.
Pageviews & Bounce Rate Per Session
The majority of health and wellness content is clicked and viewed on mobile.
Performance tools designed to drive leads and sales
Retarget Customers with
a Health Offer
Outbrain Custom Audiences enables you to retarget site visitors, converters or 1st party data segments across the Outbrain network.
Scale Performance with Lookalike Audiences
Reach new audiences who share similar interests to your existing customers and drive up to 45% higher conversion rates at 30% lower CPA.
Reach Your Most Important Audiences
Leverage 3rd Party data integration and target audiences across demographic, lifestyle, lifestage, interest and in-market/purchase data segments.
Track Multiple Conversion Events
Outbrain’s Multiple Conversions features enables you to measure and optimise multiple conversion events, such as signups and purchases.
Optimise and Drive Sales
KPI Optimisation maximises the performance of campaigns by driving audiences to the sources that are driving the most conversions.
Click-to-Watch Video
As one of the most in-demand forms of content, Outbrain’s innovative click-to-watch format helps explain how a product works and communicate your brand story.
- Contact Us -
Performance tools designed to drive leads & sales
Retarget Customers with a
Health Offer
Outbrain Custom Audiences enables you to retarget site visitors, converters or 1st party data segments across the Outbrain network.
Scale Performance by Finding New Customers Most Like Your Existing Ones
Reach new audiences who share similar interests to your existing customers and drive up to 45% higher conversion rates at 30% lower CPA.
Reach Your Most Important Audiences
Leverage 3rd Party data integration and target audiences across demographic, lifestyle, lifestage, interest and in-market/purchase data segments.
Track Multiple Conversion Events
Outbrain’s Multiple Conversions features enables you to measure and optimise multiple conversion events, such as signups and purchases.
Optimise and Drive Sales
KPI Optimisation maximises the performance of campaigns by driving audiences to the sources that are driving the most conversions.
Click-to-Watch Video
As one of the most in-demand forms of content, Outbrain’s innovative click-to-watch format helps explain how a product works and communicate your brand story.
- Contact Us -
Discovery Refreshing Categories
Discovery drives the most qualified audiences for health and wellness content in terms of pageviews and bounce rate.