Make Healthy Strides

with Outbrain's Native Discovery

In the health industry, the path to a relationship between brand and consumer starts with education. With Outbrain, health marketers know the value of meaningful content in quality native placements doesn’t end with the first click.

Make Healthy Strides

with Outbrain's Native Discovery

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average monthly installs

7,500

Read More

100%

better sales conversion vs social

52%

average viewing time

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The most recognized global automotive brands use Outbrain’s Native Discovery platform to reach their most valuable and engaged consumers.

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Insights

Health and wellness is a 
$4.2 trillion industry, growing 2X as fast as the global economy.

74% of consumers are likely to respond to an ad that directs to further educational materials.

Discovery drives 86% higher pageviews per session than Search for health and wellness content.

Headlines that either capture attention with a tangible benefit, or encourage the user to discover more, performs the best.

Post-click data, such as Average Engaged Time, shows that users spend the most time discovering auto content through native exchanges like Outbrain, at nearly 100 seconds.

Interest in auto content slows down in the summer, but peaks in the autumn and winter.

Insights

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Data From BrainPower

Consumers discover health content on pages relating to news, entertainment, sports, and other categories on premium sites, increasing the reach of your content for better visibility and engagement.

Conversions by Platform

Data From BrainPower

Discovery Referring Categories

Consumers discover health content on pages relating to news, entertainment, sports, and other categories on premium sites, increasing the reach of your content for better visibility and engagement.

The majority of health and wellness content is clicked and viewed on mobile.

Conversions by Platform

Pageviews & Bounce Rate Per Session

Discovery drives the most qualified audiences for health and wellness content in terms of pageviews and bounce rate.

Pageviews & Bounce Rate Per Session

The majority of health and wellness content is clicked and viewed on mobile.

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Performance tools designed to drive leads and sales

Retarget Customers with
a Health Offer

Outbrain Custom Audiences enables you to retarget site visitors, converters or 1st party data segments across the Outbrain network.

Scale Performance with Lookalike Audiences

Reach new audiences who share similar interests to your existing customers and drive up to 45% higher conversion rates at 30% lower CPA.

Reach Your Most Important Audiences

Leverage 3rd Party data integration and target audiences across demographic, lifestyle, lifestage, interest and in-market/purchase data segments.

Track Multiple Conversion Events

Outbrain’s Multiple Conversions features enables you to measure and optimise multiple conversion events, such as signups and purchases.

Optimise and Drive Sales

KPI Optimisation maximises the performance of campaigns by driving audiences to the sources that are driving the most conversions.

Click-to-Watch Video

As one of the most in-demand forms of content, Outbrain’s innovative click-to-watch format helps explain how a product works and communicate your brand story. 

Let's Talk

- Contact Us -

Performance tools designed to drive leads & sales

Retarget Customers with a
Health Offer

Outbrain Custom Audiences enables you to retarget site visitors, converters or 1st party data segments across the Outbrain network.

Scale Performance by Finding New Customers Most Like Your Existing Ones

Reach new audiences who share similar interests to your existing customers and drive up to 45% higher conversion rates at 30% lower CPA.

Reach Your Most Important Audiences

Leverage 3rd Party data integration and target audiences across demographic, lifestyle, lifestage, interest and in-market/purchase data segments.

Track Multiple Conversion Events

Outbrain’s Multiple Conversions features enables you to measure and optimise multiple conversion events, such as signups and purchases.

Optimise and Drive Sales

KPI Optimisation maximises the performance of campaigns by driving audiences to the sources that are driving the most conversions.

Click-to-Watch Video

As one of the most in-demand forms of content, Outbrain’s innovative click-to-watch format helps explain how a product works and communicate your brand story. 

- Contact Us -

Discovery Refreshing Categories

Discovery drives the most qualified audiences for health and wellness content in terms of pageviews and bounce rate.