Consumer Insights & Digital Strategies
What's stopping you from making this retail period your most successful yet?
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What's stopping you from making this retail period your most successful yet?
Outbrain’s Smartads For Your Goals
Click-To-Watch
Highly targeted audiences who choose to watch the video
Higher completions and conversion rates with interactive features
Clip
Animated ad experience that boosts your performance goals
Up to 114% higher CVR
Carousel
Storytell with multiple creatives and spotlights
Showcase several products and offers to drive consideration
Native Awareness+
Highly viewable & brand safe
Exclusive placements
Supports social, display and video formats
Copyright © 2021 Outbrain Inc. All rights reserved. Outbrain is a trademark of Outbrain Inc.
for the 2021 Holiday Shopping Season
The days of basing your Black Friday strategy entirely off past year’s data are over.
Our global consumer survey highlights the digital path to purchase under rapidly changing societal norms, and connects retailers and brands to consumer intentions.
Insights based on a survey of over 8,000 consumers worldwide across
61% of shoppers say watching a video about a product is important to their purchase decision.
Ads that meet personal interests and feel trusted are the top-2 factors for engagement.
52% of shoppers say speed of delivery has greater influence over free/discounted shipping.
How Native Advertising Fits The Retail Shopping Experience
The power of Outbrain for retailers and brands:
Engagement-focused platform built to drive sales and conversions at your target ROAS and CPA
Advanced targeting capabilities based on interests, attributes, and audiences
Native, in-feed ad experiences that cut through the noise and win real attention
Highly trusted editorial environments for brand safety and reputation
Ability to reach incremental audiences outside of the walled gardens
Connect with over 1 billion monthly unique users on the open web via placements across premium media properties
Insights From Black Friday to Christmas
Outbrain’s proprietary data on timing, performance, and creative best practices for the big days on the retail calendar.
Seasonal Performance Strategies
Carousel, Clip, and more innovative ad experiences that drive brand consideration and activation.
Consumer Trends to Drive Action
Direct consumer feedback about shopping habits and intentions, to make the best connections between your brand and shoppers.
Stand out for the major shopping days of the year!
Success Stories
180% peak ROAS
14K conversions in 4 months
+34K new users reached
45% cost per session
+40% higher lifetime value
80K bottles sold
4.7x ROAS
-25% CPA vs. target goal
Outbrain is a leading recommendation platform for the open web. Our technology enables one-third of the world's online consumers to discover new things through recommendation feeds on their favorite media and connects advertisers to these audiences to grow their business.
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