Content Marketing Throughout  the Customer Journey

Outbrain's Guide for Nurturing Consumers to Purchase Through Content

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As the customer journey grows in complexity, a shift in focus to the content experience is required to gain the attention and loyalty of consumers.
We now spend a third of our day discovering and consuming content. To stand out from the noise and move prospects through the content funnel, it is critical for marketers to surpass reader and viewer expectations.
Inside you'll find guidance on how to:

Consider the Content Discovery Mode

Set Content KPIs That Measure Value

Connect Content Engagement to Conversion

Create a Great Blog Post

Wield Words With Power

Create Content With Empathy

Respect the Content Journey

We're very excited to offer you this brand new ebook for free.
Learn how to drive quality traffic to your content here or visit our blog for more insights into content marketing