CLICK-TO-WATCH, AN OUTBRAIN VIDEO SMARTAD

Combine the power of video storytelling and the efficiency of Native 

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Reach out to your Outbrain representative if you are an existing client

33%

Brand Message Recall

Read Case Study

Combine the power of video storytelling and the efficiency of Native 

Reach out to your Outbrain representative if you are an existing client

CLICK-TO-WATCH, AN OUTBRAIN VIDEO SMARTAD

Gives your customers the ability to interact with your brand through an immersive and interactive video experience that drives meaningful engagement and concrete results.

 

Real Viewers, Real Engagement

Ideal for longer-form videos, Click-to-Watch is a highly engaging video format that allows you to tell your brand story and get 100% true views.

 

A respectful user experience

Video starts playing on click. 100% opt-in viewers only, 0% disruption

Pay for real views only

CPC buying, 100% viewability

Create a memorable brand experience

A full screen and audio-on video solution for higher engagement and brand recall. Brand Lift measurement available

A respectful user experience

Video starts playing on click. 100% opt-in viewers only, 0% disruption

Pay for real views only

CPC buying, 100% viewability

Create a memorable brand experience

A full screen and audio-on video solution for higher engagement and brand recall. Brand Lift measurement available

An Interactive Experience 
Optimized For Performance

Click-to-Watch gives you the ability to add multiple branding and interactive features to make your brand story unique and impactful while driving performance.

Branded background for higher brand recognition

Multiple CTA 
integration – Optimized for performance goals

End Cards - Invite your customers to take action

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Concrete Results For
Happy Marketers

These highly immersive and engaging units provide superior results thanks to our proprietary interest and behavioral data. Reach customers who are ready to interact and take action by leveraging the entire Outbrain targeting suite.  

+33%

Brand Message
Recall

Brand 
Recommendation

+24%

SUV Features
Recall

Peugeot uses Outbrain’s CTW Video solution to increase brand message recall

+20%

10%

In-player CTR

GSK achieves outstanding completion rates with Outbrain’s CTW Video

Outbrain Click-to-Watch is a compelling solution for brands, it offers a channel where the user actively opts-in to watch video content, thus ensuring higher engagement than across other video formats. The great results in terms of video completion rate and average viewing time confirm that the format works very well.

Claudia Trübenbach, Digital Content Manager D-A-CH,GSK CONSUMER HEALTHCARE

 

Ready to get started?

But don’t take it from us, see what top advertisers think of Click-to-Watch video!

But don’t take it from us, see what top advertisers think of
Click-to-Watch video!

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