CLICK-TO-WATCH, AN OUTBRAIN VIDEO SMARTAD
Combine the power of video storytelling and the efficiency of Native
Reach out to your Outbrain representative if you are an existing client
Combine the power of video storytelling and the efficiency of Native
Reach out to your Outbrain representative if you are an existing client
CLICK-TO-WATCH, AN OUTBRAIN VIDEO SMARTAD
Gives your customers the ability to interact with your brand through an immersive and interactive video experience that drives meaningful engagement and concrete results.
Real Viewers, Real Engagement
Ideal for longer-form videos, Click-to-Watch is a highly engaging video format that allows you to tell your brand story and get 100% true views.
A respectful user experience
Video starts playing on click. 100% opt-in viewers only, 0% disruption
Pay for real views only
CPC buying, 100% viewability
Create a memorable brand experience
A full screen and audio-on video solution for higher engagement and brand recall. Brand Lift measurement available
A respectful user experience
Video starts playing on click. 100% opt-in viewers only, 0% disruption
Pay for real views only
CPC buying, 100% viewability
Create a memorable brand experience
A full screen and audio-on video solution for higher engagement and brand recall. Brand Lift measurement available
An Interactive Experience
Optimized For Performance
Click-to-Watch gives you the ability to add multiple branding and interactive features to make your brand story unique and impactful while driving performance.
Branded background for higher brand recognition
Multiple CTA
integration – Optimized for performance goals
End Cards - Invite your customers to take action
Concrete Results For
Happy Marketers
These highly immersive and engaging units provide superior results thanks to our proprietary interest and behavioral data. Reach customers who are ready to interact and take action by leveraging the entire Outbrain targeting suite.
+33%
Brand Message
Recall
Brand
Recommendation
+24%
SUV Features
Recall
Peugeot uses Outbrain’s CTW Video solution to increase brand message recall
+20%
10%
In-player CTR
GSK achieves outstanding completion rates with Outbrain’s CTW Video
Outbrain Click-to-Watch is a compelling solution for brands, it offers a channel where the user actively opts-in to watch video content, thus ensuring higher engagement than across other video formats. The great results in terms of video completion rate and average viewing time confirm that the format works very well.
Claudia Trübenbach, Digital Content Manager D-A-CH, GSK CONSUMER HEALTHCARE
Ready to get started?
But don’t take it from us, see what top advertisers think of Click-to-Watch video!
But don’t take it from us, see what top advertisers think of
Click-to-Watch video!
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