Always Bid The
True Value of an Action

Leverage our advanced AI & machine learning. Just tell us what your business objective is and we will do the rest.

Start a Campaign

Choose The Mode That Suits Your Goals

Conversion Bid Strategy automatically adjusts and optimizes your bid strategy to help you hit your goals.  Compare the benefits of our various bidding strategies, and choose one based on your campaign's objective.

Target ROAS

Reach your target Return on Ad Spend, while maximizing the number of conversions. We adjust CPCs to bring as many conversions as possible within your target ROAS.

Target CPA

Reach your target cost per acquisition, while maximizing the number of conversions. We adjust CPCs to bring as many conversions as possible within your target CPA.

Max Conversions

Maximize the number of conversions within your budget.  We adjust CPCs to bring as many conversions as possible within your set budget.

Semi Manual

Whether you have a CPA goal or just want the maximum conversions possible, we adjust CPCs for each impression while letting you adjust your campaign's CPC, for more flexibility.

Start a Campaign

See How Businesses Similar To Yours Are Growing With Conversion Bid Strategy

Nissan outperforms CPA goal by 53% with Outbrain's Target CPA

Schubkraft Lowers CPA And Saves Time With Max Conversions Bid Strategy by Outbrain

Start a Campaign

Get The Most Out Of Your Bids!

Wondering how to best succeed with Conversion Bid Strategy and scale with it? Follow our best practices!

#01

Start with Max Conversions or Target CPA. This will leave less room for manual optimization mistakes. 

Split campaign per device (e.g., Desktop, Mobile…).

#02

Make sure your CPC fits your device and location targeting.

#03

Implement a conversion event that has a CVR of between 10% - 20% in the funnel in addition to the lower funnel conversion (CVR 0.5%-3%) you are optimizing towards.

#04

Deep dive into Bid Strategies with our Product Experts.  Watch the webinar recording!

Deep dive into Bid Strategies with our Product Experts.

Copyright © 2021 Outbrain Inc. All rights reserved. Outbrain is a trademark of Outbrain Inc.

Request a call with our experts

Always Bid The
True Value of an Action

Leverage our advanced AI & machine learning. Just tell us what your business objective is and we will do the rest.