AUTO PIT STOP.

Global Insights to        Speed Up
Your Digital Campaign Results 

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Global Insights to Speed         Up
Your Digital Campaign Results 

The car buying process has changed on many fronts, from the way people consume content to test drives and even the actual sales experience.

With long hours at dealerships in the rear-view mirror, and digital touchpoints now key to keeping up with consumer behavior, auto brands can benefit from a clear overview of today’s market and trends.

across the auto industry and partnered with TheContillery to provide creative tips that best shape your next car campaign on the open web.

Outbrain collected the latest insight

Warming Up the

Engines

Automotive Trends

+ 71 million

Vehicles are expected to be sold globally in 2021 vs 63.8 million in 2020.

Source: Statista 2021

2.6 million

electric vehicles (EVs) were sold on a global basis, up 160% on H1 2021

Source: Canalys

11.4 million

pieces of content is the average that a consumer needs prior to making a purchase

Source: Forrester

92%

of car buyers research online before they buy, and visit an average of 4.2 websites in the process.

Source: Google/Kantar TNS,
The Drive to Decide Survey

29.1%

on H1 light vehicle sales YOY

Regional Trends

39.2%

on H1 sales YOY

25.2%

on H1 sales YOY Biggest growths on

Italy +51% | Spain +34% | France +20%

11.9%

on H1 sales YOY

32.6%

on H1 light vehicles sales YOY

29.1%

on H1 light vehicle sales YOY

39.2%

on H1 sales YOY

25.2%

on H1 sales YOY Biggest growths on

Italy +51% | Spain +34% | France +20%

11.9%

on H1 sales YOY

32.6%

on H1 light vehicles sales YOY

How Native Advertising Fits The Auto Buying Experience

 

Native, in-feed ad experiences that cut through the noise and win real attention

Highly-trusted editorial environments for brand safety and reputation

Immersive video ad experiences that drive discovery, consideration, and action among car shoppers

Ability to reach incremental audiences outside of the walled gardens and scale conversions: one-third of Millennials purchased from a brand after seeing a sponsored post

Advanced targeting capabilities based on interests, attributes, and audiences

Native, in-feed ad experiences that cut through the noise and win real attention

Highly-trusted editorial environments for brand safety and reputation

Immersive video ad experiences that drive discovery, consideration, and action among car shoppers

Ability to reach incremental audiences outside of the walled gardens and scale conversions: one-third of Millennials purchased from a brand after seeing a sponsored post

Advanced targeting capabilities based on interests, attributes, and audiences

Outbrain partnered with TheContillery to provide data-driven insights for a successful recommendation campaign using best practices and the most impacting visuals.

We detected extremely high disparities in performance among the varied visual themes that a car can be placed in an ad. Also, visual performance might vary by vehicle type.
 Making a good association of models and themes is a key step to optimizing campaign performance.

Performance of the varied visual cues:

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Use the power of AI and machine learning to boost your creatives and get better performance for your native campaigns.

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Want to create highly engaging and converting content?We have helpful tricks to share.

A lot of different factors may influence your performance, so test multiple headlines, images, targeting, and ad formats based on your objectives.

The best consumer experiences are personalized. They’re also dynamic, meaning you’ll need to show a variety of placements and creatives to get the best response — and results!

STATIC AD

 

CLIP AD

CAROUSEL AD

 

NATIVE AWARENESS+ AD

 
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Even the most engaging creatives targeted to the perfect audiences aren’t enough to maximize your ROAS without the proper bid strategy.

(CBS) uses our machine learning and AI methodology to optimize and auto-adjust your bid strategy in order to hit your campaign goals.

Conversion Bid Strategy

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Outbrain is efficient at engaging new and existing audiences.
Set the right KPIs to measure your success beyond the simple click.

Engagement KPIs - Landing rate, Time Spend, New Visitors, Repeated Visits, High Value Actions such as collecting Leads through the forms of Car Configurator, Store Locator, Brochure.

Examples:

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Success Stories

Awareness

Care by Volvo Generates Awareness for its New Subscription Model

Consideration

Peugeot Uses Outbrain’s New Non-intrusive Video Format to Increase Brand Message Recall

4X Higher CVR With Retargeting 

4X Higher CVR With Lookalike Audiences

33% Brand Message Recall

+20% on Brand Recommendation

+11% CVR Vs. Average Of Other Channels

+32% CPC Vs. Social

Conversion

Honda Maximizes Conversions for Showroom Campaign using Outbrain’s Conversion Bid Strategy

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Outbrain is a leading recommendation platform for the open web. Our technology enables one-third of the world's online consumers to discover new things through recommendation feeds on their favorite media and connects advertisers to these audiences to grow their business. Outbrain partners with publishers and marketers in more than 55 countries worldwide and is headquartered in New York City, with offices in 18 cities worldwide.

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