AUTO PIT STOP.
Global Insights to Speed Up
Your Digital Campaign Results
Global Insights to Speed Up
Your Digital Campaign Results
The car buying process has changed on many fronts, from the way people consume content to test drives and even the actual sales experience.
With long hours at dealerships in the rear-view mirror, and digital touchpoints now key to keeping up with consumer behavior, auto brands can benefit from a clear overview of today’s market and trends.
across the auto industry and partnered with TheContillery to provide creative tips that best shape your next car campaign on the open web.
Outbrain collected the latest insights
Warming Up the
Engines
Automotive Trends
+ 71 million
Vehicles are expected to be sold globally in 2021 vs 63.8 million in 2020.
Source: Statista 2021
2.6 million
electric vehicles (EVs) were sold on a global basis, up 160% on H1 2021
Source: Canalys
11.4
pieces of content is the average that a consumer needs prior to making a purchase
Source: Forrester
92%
of car buyers research online before they buy, and visit an average of 4.2 websites in the process.
Source: Google/Kantar TNS, The Drive to Decide Survey
29.1%
on H1 light vehicle sales YOY
Regional Trends
39.2%
on H1 sales YOY
25.2%
on H1 sales YOY Biggest growths on
Italy +51% | Spain +34% | France +20%
11.9%
on H1 sales YOY
32.6%
on H1 light vehicles sales YOY
29.1%
on H1 light vehicle sales YOY
39.2%
on H1 sales YOY
25.2%
on H1 sales YOY Biggest growths on
Italy +51% | Spain +34% | France +20%
11.9%
on H1 sales YOY
32.6%
on H1 light vehicles sales YOY
How Native Advertising Fits The Auto Buying Experience
Native, in-feed ad experiences that cut through the noise and win real attention
Highly-trusted editorial environments for brand safety and reputation
Immersive video ad experiences that drive discovery, consideration, and action among car shoppers
Ability to reach incremental audiences outside of the walled gardens and scale conversions: one-third of Millennials purchased from a brand after seeing a sponsored post
Advanced targeting capabilities based on interests, attributes, and audiences
Native, in-feed ad experiences that cut through the noise and win real attention
Highly-trusted editorial environments for brand safety and reputation
Immersive video ad experiences that drive discovery, consideration, and action among car shoppers
Ability to reach incremental audiences outside of the walled gardens and scale conversions: one-third of Millennials purchased from a brand after seeing a sponsored post
Advanced targeting capabilities based on interests, attributes, and audiences
Outbrain partnered with TheContillery to provide data-driven insights for a successful recommendation campaign using best practices and the most impacting visuals.
We detected extremely high disparities in performance among the varied visual themes that a car can be placed in an ad. Also, visual performance might vary by vehicle type. Making a good association of models and themes is a key step to optimizing campaign performance.
Performance of the varied visual cues:
Get more Auto Insights
Use the power of AI and machine learning to boost your creatives and get better performance for your native campaigns.
We Recommend
Want to create highly engaging and converting content?We have helpful tricks to share.
A lot of different factors may influence your performance, so test multiple headlines, images, targeting, and ad formats based on your objectives.
The best consumer experiences are personalized. They’re also dynamic, meaning you’ll need to show a variety of placements and creatives to get the best response — and results!
STATIC AD
CLIP AD
CAROUSEL AD
NATIVE AWARENESS+ AD
Even the most engaging creatives targeted to the perfect audiences aren’t enough to maximize your ROAS without the proper bid strategy.
(CBS) uses our machine learning and AI methodology to optimize and auto-adjust your bid strategy in order to hit your campaign goals.
Conversion Bid Strategy
Outbrain is efficient at engaging new and existing audiences.
Set the right KPIs to measure your success beyond the simple click.
Engagement KPIs - Landing rate, Time Spend, New Visitors, Repeated Visits, High Value Actions such as collecting Leads through the forms of Car Configurator, Store Locator, Brochure.
Examples:
Success Stories
Awareness
Care by Volvo Generates Awareness for its New Subscription Model
Consideration
Peugeot Uses Outbrain’s New Non-intrusive Video Format to Increase Brand Message Recall
4X Higher CVR With Retargeting
4X Higher CVR With Lookalike Audiences
33% Brand Message Recall
+20% on Brand Recommendation
+11% CVR Vs. Average Of Other Channels
+32% CPC Vs. Social
Conversion
Honda Maximizes Conversions for Showroom Campaign using Outbrain’s Conversion Bid Strategy
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