Discover a Better Way to Grow Your Audiences Online
AUDIENCE DEVELOPMENT
Amplify your brand in a way that’s natural to the consumer experience, building engaged audiences while boosting quality traffic, through native ads.
Increase Ad Revenue by Driving New Site Visitors
Capitalize on Loyalty via Paid Acquisition
Propel Content Engagement and Distribution
Increase Ad Revenue by Driving New Site Visitors
Capitalize on Loyalty via Paid Acquisition
Propel Content Engagement and Distribution
Select Your Strategy
E-COMMERCE
From Inspiration to Transaction.
eCommerce heightens both monetization and advertiser value. Now, expand that growth by creating meaningful consumer connections via personalized discovery experiences.
Optimize toward CPA goals
Deliver customized commerce experiences
Connect content to retail-driven revenue
Success Spotlight
Buzzfeed Propels Amazon Prime Day Shopping
Goal
Maximize Shop Traffic
Success Spotlight
Buzzfeed Propels Amazon Prime Day Shopping
904k+
Content Clicks Gained
50%
Average CPC Reduction
1 Week
Full Budget Delivered
904k+
Content Clicks Gained
50%
Average CPC Reduction
1 Week
Full Budget Delivered
SUBSCRIPTION ACQUISITION
When Display Isn’t Enough.
Direct relationships and direct payments supersede the difficulties of display dollars. While native ad engagement is proven to drive greater lifetime value with your readers — by 40%.
Auto-optimize toward CPA goals
Expand efforts via the largest digital network
Propel retention via personalized
ad experiences
Success Spotlight
Leading Newspaper Increases Digital Subscriptions By 200%
Goal
Maximize Membership Growth
Success Spotlight
Leading Newspaper Increases Digital Subscriptions By 200%
200%
Increase in Conversion Via Subscriber-Suppression
67%
Increase in Conversion Via Advanced Targeting
14 Days
Average Conversion Time After First-Click
200%
Increase in Conversion Via Subscriber-Suppression
67%
Increase in Conversion Via Advanced Targeting
14 Days
Average Conversion Time After First-Click
BRANDED CONTENT
Think Beyond Reach, Without Limitation.
Expand beyond the confines of your existing audiences, and gain sustainable brand budgets by garnering new pageviews and propelling engagement.
Scale readership beyond the walled gardens
Reach high-caliber, qualified consumers
Meet brand safety needs via premium network
Success Spotlight
Leading US Publisher Maximizes Traffic to Branded Content
Goal
Drive Targeted Traffic
Success Spotlight
Leading US Publisher Maximizes Traffic to Branded Content
2.6M
Clicks For Sponsored Content Acquired
95%
of All Traffic Driven by Outbrain
35%
Branded Content Partner Renewals Gained
2.6M
Clicks For Sponsored Content Acquired
95%
of All Traffic Driven by Outbrain
35%
Branded Content Partner Renewals Gained
AUDIENCE DEVELOPMENT
Exceed Scale, Evoke Stickiness.
Gain new audiences through our personalized feed technology, driving longer session durations, higher pages per session, and lower bounce rates.
Access the largest audience reach on the web
Utilize existing audiences to retarget natively
Retarget prime, existing audiences
Optimize bid adjustments for greater ROAS
Success Spotlight
High-Performing US Publisher Expands National Audiences
Goal
Maximize Site Engagement
Success Spotlight
High-Performing US Publisher Expands National Audiences
1MM
Consumers Reached in One Month; 90% Unique
4+ Minutes
Average Time On Site
12
Average Pageviews Per Session
1MM
Consumers Reached in One Month; 90% Unique
4+ Minutes
Average Time On Site
12
Average Pageviews Per Session
3 Reasons to
Turn to Native
Creates Opportunities From Obstacles
Growth
Opportunity: Scale
88% Digital Audience Reach
908M Monthly Consumers
1.8B Daily Pageviews
Loyalty
Opportunity: Quality
Premium Publishers
Prime, Exclusive Supply & Demand
Interest-Based Personalization
Monetization
Opportunity: Cost
2x Higher Engagement Value
Accountable Media
Outcome-Focused
Performs Higher Than Social and Search
Provides Full-Funnel Solutions
Performance Tools Designed to Boost Your Audiences
Interest Targeting
Unique interest-based data set to deliver relevant, compelling content.
1st and 3rd Party Targeting
Targeting based on your own audience data, or attributes such as income and intent.
Lookalike Audiences
New, high-converting consumers similar to your existing customers.
Bid Strategy
Auto-optimized campaigns via dynamic CPC to drive conversions.
Native Video Formats
High-impact, opt-in video placements that’ll heighten storytelling, at scale.
CPC By Section
Optimized CPCs for specific publisher sections to maximize performance.
Interest Targeting
Unique interest-based data set to deliver relevant, compelling content.
1st and 3rd Party Targeting
Targeting based on your own audience data, or attributes such as income and intent.
Lookalike Audiences
New, high-converting consumers similar to your existing customers.
Bid Strategy
Auto-optimized campaigns via dynamic CPC to drive conversions.
Native Video Formats
High-impact, opt-in video placements that’ll heighten storytelling, at scale.
CPC By Section
Optimized CPCs for specific publisher sections to maximize performance.
Let’s Grow Your Audiences, Natively
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Direct relationships and direct payments supersede the difficulties of display dollars. While native ad engagement is proven to drive greater lifetime value — by 40%.
eCommerce heightens monetization and advertiser value. Now, expand that growth by creating personalized consumer connections.
Gain new audiences through our personalized feed technology, driving longer session durations, higher pages per session, and lower bounce rates.
Think Beyond Reach.
Expand beyond the confines of your existing audiences, and gain sustainable brand budgets by garnering new pageviews.
Scale readership beyond Social
Reach high-caliber, qualified consumers
Meet brand safety needs via premium network
Select Your Strategy
