Download The Report

Download the full research results

Additional Resources

Have questions?

Contact us

Read more on the Outbrain Blog

Read More

Interest-Based Ads  Content Guidelines  Privacy Policy  Security  Patents
 Copyright © 2017 Outbrain Inc. All rights reserved. Outbrain is a trademark of Outbrain Inc.

Register Now

Learn about enhancing engagement through real-time content, position analytics, programming content and headline testing.

Thursday, June 23, 2016, 10:00 - 11:00 AM (EDT)

Upcoming Webinar:

PRESENTER

Dennis Yuscavitch, Head of Product Marketing

An Inside Look at Visual Revenue

View Recording

Learn about enhancing engagement through real-time content, position analytics, programming content and headline testing.

Webinar:

PRESENTED BY

Dennis Yuscavitch, Head of Product Marketing

An Inside Look at Visual Revenue

The Unconscious Content Bias

A research by Outbrain and Opinion Matters

A change is underway. In the age of digital immersion, consumers spend more time online and encounter more brands than ever before. But faced with such an abundance of content and advertising, it's not everyone they trust or lavish their attention on.

Todays online consumer is discerning and plumps only for content that's interesting in media environments that are trustworthy. Download this research report to discover consumers' content consumption trends that can help inform your content strategy accordingly.


Trust

More consumers trust content made by a familiar brand (77%) than content shared by their friend on social media (67%)

Content Marketing

of consumers aged between 35-44 find content most helpful when comparing products

65%

Discovery

1/3 of what we consume online is content we didn't set out to find. 


Percentage of time spent consuming unplanned content by age: 

 

Trust

Which environments do consumers trust most for information by vertical?

Traditional publishers

Non-traditional publishers

Social media

What do we get up to online?

Fix the following errors:
Hide